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OSU softball, Seth Wadley car dealership, come together for NIL deal

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Head softball coach Kenny Gajewski at the Big 12 Championship Tournament.

Oklahoma is the premier location for collegiate softball, and OSU is one of the top programs.

The Cowgirls claimed the Big 12 tournament title and advanced to the semifinals of the Women’s College World Series in 2022, the third year in a row they made the biggest softball tournament in the country.

With the recent success of the program, Seth Wadley's dealerships in Perry is partnering with OSU softball for an NIL deal. Although the details of the agreement are not yet announced, the collaboration will affect every player on the team.

Seth Wadley dealership, a local business located 25 miles from Stillwater, is looking to promote and support the program coach Kenny Gajewski has transformed into a perennial contender since taking over in 2015.

“We see the incredible impact Kenny Gajewski and his Cowgirls are having in this state and across the country,” said Jared Cunningham, Seth Wadley’s local co-owner. “With our two Perry dealerships being less than 20 minutes from campus, we felt this NIL agreement was the perfect opportunity for us to support standout athletes who exemplify the values of our businesses and community.”