The writing was on the wall.
Now it is official.
NCAA athletes can finally capitalize on their name, image and likenesses with company sponsorships, social media and other outlets.
Oklahoma State athletes didn't waste time getting to work.
The new rules started Thursday, and before noon, athletes were putting ink to paper.
Here is a live list of athletes that have made public announcements of their deals:
AJ Ferrari - Wrestler - Nearfall Clothing
Just shy of 11 a.m., Ferrari was the first OSU athlete to sign a deal. Ferrari, a true freshman, signed with Nearfall Clothing a clothing brand located in Amarillo, Texas, dedicated to wrestling apparel.
🚨Nearfall is proud to announce a partnership 🤝 with the reigning True Freshman D1 NCAA National Champion🏆, Oklahoma State's 🤠 Golden boy, AJ Ferrari aka Mr. Fast Twitch🚨We welcome AJ and the Ferrari family to the Nearfall family! https://t.co/drj9X9sACc pic.twitter.com/hSg4jj8H5Z— Nearfall Clothing (@Nearfallclothes) July 1, 2021
The Ferrari-branded T-shirts feature his famous slogan "665 pound deadlift baby" on the back, a phrase Ferrari said during the NCAA wrestling championships in March.
Kanion Williams - Safety - Yoke Gaming
Williams, a redshirt junior on the football team, inked a deal with Yoke Gaming, an app dedicated to helping fans play online games with athletes.
Williams is one of many student athletes to sign with the company, as multiple players from Auburn, Alabama and Michigan struck deals with the company Thursday.
Christian Holmes - Cornerback - Yoke Gaming
Holmes, a graduate transfer from Missouri, also signed with the gaming company, per his Instagram account.
Brendon Evers - Defensive tackle - Barstool Athletics
Evers, a redshirt senior on the football team, is one of many athletes to sign a deal with Barstool.
The marketing firm, created by Barstool founder Dave Portnoy, launched on July 1, and has been taken advantage of by many student athletes across the country.
Evers is one of over 200 athletes who have signed with Barstool.
Zeke Zaragoza - Longsnapper - Barstool Athletics
Zaragoza joins Evers as a member of Barstool Athletics, per the company's Twitter account.
Joey Sanchez - Wrestling - Merrifield Office Supply
Sanchez, a redshirt sophomore, transferred to OSU after two seasons at Indiana. He is the second Cowboy wrestler to partner with a company.
Happy to be partnering with and representing Merrifield Office Supply @Merrifields, a locally owned family business based out of Stillwater with seven locations across Oklahoma. Check out their over 70,000 office products and wide variety of new and used office furniture. 🤠💪🏼 pic.twitter.com/IWX33CTJhc— Joey Sanchez (@GoldenMan_Joey) July 3, 2021
Sanchez is the first OSU athlete to sign with a local company, inking a deal with Merrifield Office Supply in Stillwater.
Preston Wilson - Offensive Lineman - Old School Hats
Wilson, a redshirt sophomore, joins other Cowboy football players on the list of sponsorship athletes.
Excited to announce that I am partnering with Old School Hats! Go check them out on Instagram and see some sweet vintage hats! pic.twitter.com/F9E0oLZYwb— Preston Wilson (@preston58wilson) July 3, 2021
He inked a deal with Old School Hats, a company specializing in selling vintage hats of all styles, with over 28,000 followers on Instagram.
Wilson also signed with YeeYee Apparel, a country clothing company. Wilson is the first Cowboy to have multiple sponsorship deals.
Matt Hembrough - Longsnapper - Barstool Athletics
Hembrough, a redshirt senior, becomes the third Cowboy to sign a deal with Barstool Athletics.
Both Cowboy longsnappers are now part of the new venture by Portnoy.
Christian Bahl - Wrestling - Merrifield Office Supplies
Bahl, a redshirt junior, is the third Cowboy wrestler to capitalize on the new NIL rules in college athletics. He joins Joey Sanchez to both have deals with Merrifield Office Supplies.
Hunter Anthony - Football - Scissortail Hat Co.
Anthony, a redshirt junior offensive lineman, inked a deal with Scissortail Hat Co. an Oklahoma hat business opened by college students. Anthony is the second offensive lineman to take advantage of the NIL rules.
Trace Ford- Football- Scissortail Hat Co.
Ford, a junior defensive end, joined fellow football player Anthony to partner with Scissortail Hat Co. Ford's signing marks the eighth Cowboy football player to sign an NIL deal.
Spencer Sanders- Football- MAGZ Sports Group
Sanders, a redshirt junior quarterback, is the newest football player to ink an NIL deal. He is the first Cowboy to sign with MAGZ, a consulting and branding agency. With his announcement Sanders released a line of merchandise for fans to purchase.
I am happy and blessed to sign with @MAGZSPORTS to help represent me for branding and marketing through the NIL process! 🎉Check out my new apparel line at https://t.co/V31dtPuOYRFor any and all business inquiries, DM @MarshallLevy14 or email email@example.com pic.twitter.com/SM44XkX9sS— Spencer Sanders (@SpenceSanders) July 28, 2021