NIL mirrors raising kids.
At least that’s how coach Mike Gundy looks at it.
“As we move forward with this, if I get involved with distributing NIL, then we can have a chemistry problem. Because it's like raising kids,” Gundy said. “You have three kids at home and are supposed to raise them the same, treat them the same. And if one gets all this and the other one doesn't, this one's gonna be upset. And I think that could be an issue with NIL. So, we're going to build a model of consistency here in this culture on this team.”
In a landscape constantly shifting in the world of college football, Gundy and every coach in the country has to constantly keep an eye peeled on everything, including the new NIL rules and ways.
Under the current NCAA legislation, which allows athletes to make money on their name, image and likeness, Gundy compares it to an unenforced speed limit, which is worrisome.
"They all are on their own with the NIL. Originally, that's what NIL was intended for,” Gundy said. “There are parameters and rules in place that aren't being governed by anybody right now. So, I'll go back to what I said a month ago when I was asked this question -- There's a speed limit sign that says 55, but nobody drives 55 and there's nobody getting a ticket. So, you really don't have to drive 55. That's actually what's in place right now, in my opinion.”
The large amounts of distributed money has begun to reach recruits, making the blue blood programs with limitless athletic budgets more likely to retain their titles as perennial contenders.
While the NIL legislation is still relatively new to the world of college athletics, Gundy expects to continue to ramp up.
"We've been confronted with NIL, namely players who were on our roster that aren't on our roster anymore, more so than the upcoming barrage of high school players that will be involved or asking, for lack of a better term, what NIL opportunities that schools have,” Gundy said. “I foresee that starting this spring in recruiting and then picking up considerable momentum in the fall.”
In the new world of star players gaining more money and deals than other players, fracturing of chemistry is on the table for teams, especially with egos. Coaches have to deal with this yearly in their one ways with each coach having varying salaries. For Gundy he said he has not faced fractured chemistry in his tenure due to salaries, but players earning various amounts have opened his eyes.
“If you continue to work and do the things you're supposed to do to be a part of this, then from an internal NIL, then you're all going to be treated the same,” Gundy said. “But if somebody from, I guess Stan Clark won't matter, if Eskimo Joe really likes Malcolm Rodriguez and he wants to give him a separate NIL for making appearances for him and do that separately on his own, then so be it.”