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OSU's new look

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Sea of Orange

Incoming freshmen class gathering last week's convocation.

Oklahoma State University's (OSU) new campaign, ‘Orange is the Answer,’ is now in place.

The campaign focuses on highlighting OSU’s ability to produce a new generation of people who can solve pressing problems not only in Oklahoma but across all borders.

Founded in 1890, Oklahoma Agricultural and Mechanical College, renamed Oklahoma State University in 1957, was established with a land-grant mission. The mission at the colleges were to hold coursework in agriculture, engineering, military training and liberal arts.

While there are over 100 land-grant universities in the United State, OSU, along with Langston University, are the only two land-grant colleges in Oklahoma.

The new campaign also showcases OSU remaining true it’s land-grant heritage by focusing on research to better answer profound questions.

The University posted this video on social media:

While the university has not released a press release, it released a brief description on OSU’s website.