OSU announces it is moving to single "brand" logo universitywide

new osu logo

OSU's new "brand" logo will be the only logo beginning July 1.

Oklahoma State University announced today it will be launching the use of one “brand” logo for OSU. 

The announcement came via email from Burns Hargis, which said “This logo is widely recognized and associated regionally, nationally and internationally with Oklahoma State University, and provides the opportunity to educate, motivate and inspire wherever our brand appears. Used consistently, one logo unifies our identity and communications as we continue to tell the OSU story.”

The OSU Brand Management team has been working on a strategic effort to elevate the Oklahoma State University brand and position it for future growth. The team said it has conducted “extensive market research” to analyze the strengths and weaknesses of the various logos used by OSU. The “brand” logo was picked and updated after research found it had the “most audience recognition, prominence in the marketplace and is the strongest logo design among all current marks.”

Pistol Pete will continue to be used in all marketing materials.

The official launch of the brand update is July 1, and any project that will be printed or distributed after July 1 will utilize the new "brand" logo.