With intention of stirring economic growth, the City of Stillwater in coordination with other organizations created a new hashtag.
This hashtag launched at the same time the shop local campaign #ShopSWO, was released. The campaign is centered on encouraging people to shop locally and during the holiday season.
These organizations that helped launched the new hashtag include Visit Stillwater, Stillwater Chamber of Commerce, Vibrant Stillwater, Downtown Stillwater Association and Marry Main Street.
Stillwater officials are encouraging businesses, organizations, visitors and residents to use it on social media platforms.
Crista Morrison, the Visit Stillwater president/CEO, said the organization will continue to share information and use the hashtag so it might make it easier to to be found.
The hashtag has other variation like #ShopSWO, #WorkSWO, #LiveSWO, #LoveSWO and #DineSWO to promote services in the city. This, according to the City of Stillwater's statement, will create impact the Stillwater Regional Airport because it's messaging has been #FlySWO and to book flights, it's airport code is "SWO."
Although the old hashtag #StwOK, Dawn Jones, City of Stillwater's Communications Director, said using both hashtags will draw more attention Stillwater's events and services.
“By working together with innovative marketing – such as a new hashtag and multiple usage variations of it – we are able to facilitate economic growth and tell our story,” Jones said.