Skip to main content
You have permission to edit this article.

Sierra Bone joins Cowgirl basketball staff as director of branding and player influence

  • Updated
  • Comments
Sierra Bone

Sierra Bone will assist student-athletes with brand development as the OSU women's basketball program's director of branding and player influence. 

OSU women's basketball coach Jacie Hoyt made an addition to her staff, she announced Monday.

Sierra Bone, who played for Hoyt at Kansas City, will join the Cowgirls staff as director of branding and player influence, a newly formed position among the first of its kind in the country.

“I want our athletes and recruits to know how serious we are about investing in them in this era of NIL. I am thrilled with the addition of Sierra and the skill set she brings,” Hoyt said. “She played for me on my first team at Kansas City and we have shared a special bond ever since.

“We want our players to have every resource possible when it comes to capitalizing on their name, image and likeness and Sierra is going to aid tremendously in that. She understands how to maximize branding opportunities, and I’m glad our players will have her to help manage all that comes with the success they will have as a team and individually.”

Bone will assist the program’s student-athletes with their brand development and will work with OSU’s NIL team to boost and increase branding opportunities. 

A native of Flower Mound, Texas, Bone most recently worked as a graduate assistant at Arizona where she earned a master's degree in educational leadership. In her time with the program, the Wildcats made a run to the NCAA championship game in 2021.

During her career at Kansas City, Bone played four seasons and appeared in 54 games. She went on to receive a degree in health science in 2017 and received academic all-conference honors in 2016, 2017 and 2018.